Ag More Than Ever

As a part of the agricultural industry, you have every reason to be proud! But we all sometimes struggle to remember how important it is to share our industry with the world. Because without you, many would have no idea where there food comes from… Follow this Coffee Row Series to learn the skills to become a proud “agvocate”, keep up to date on what your community is up to and how you can help promote your industry with a few simple steps.


AG  MORE  THAN  EVER  ARTICLES

Give Sustainability in Ag a Voice

Give Sustainability in Ag a Voice

Recycling, one story of how a small company gave farm operations the ability to divert plastic out of landfills and help sustainability. Another agvocacy innovation.
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Family Farming

Family Farming

Family Farming, it sure has changed in the decades since our grandparents. Sabrina Caron explains her family on the farm.
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Webinar: Agvocacy Through Better Blogging

Webinar: Agvocacy Through Better Blogging

Owen Roberts, agricultural communications professor and Research Communications Director at the University of Guelph, provides simple, concrete strategies to become a better blogger.
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Webinar: The Power of Shared Values

Webinar: The Power of Shared Values

Charlie Arnot, CEO of the Center for Food Integrity, provides you with three simple steps to gain consumers’ trust by tapping into the power of shared values.
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Q & Ag: Why Does Ag Need To Tell It's Story?

Q & Ag: Why Does Ag Need To Tell It’s Story?

Why does Ag need to tell their story? Listen to some industry leaders and their reasons and stories.
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If You Share It, They Will Come

If You Share It, They Will Come

The Peterson Brothers' have proven that using social media to make videos of farm life is an effective way to promote their farm, brand and industry. Hear what they have to say about the importance of speaking up for ag.
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Speaking Up Is Good Business

Speaking Up Is Good Business

Protecting and maintaining agriculture’s social license is everyone’s job and is essential to the industry’s long-term success.
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In Ag? Get in the Food Conversation

In Ag? Get in the Food Conversation

We are all in agriculture. We should be agvocates, promoting and conversing about our industry. We should be educating and sharing the positives of agriculture, including facts about the food we eat.
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I Farm For...

I Farm For…

We all farm for many reasons. For our families, for the pride of producing something tangible, for the lifestyle. Why do you farm?
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Take A Tour From Anywhere

Take A Tour From Anywhere

Be an Agvocate by hosting farm tours. With new technology, it's easier than you might think! Take videos to post online, showing the world a virtual tour of your farm.
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Partner Profile: Carrot Boots Farm

Consumers need and want transparency. Farmers need to provide the best possible food and products. Find out how this Carrot Boots Farm is doing just that!
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Canadian Ag Speaks Up

Canadian Ag Speaks Up

Tell the world you are passionate about Agriculture. Speak Out. Be Loud. Be Proud.
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Top 10 Reasons To Celebrate Canadian Agriculture

Top 10 Reasons To Celebrate Canadian Agriculture

No matter how you look at it, Canadian agriculture is a success story. Let’s get out there and start having ag and food conversations. And let’s celebrate!
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Webinar: Real Dirt On Farming – Tips And Techniques

Webinar: Real Dirt On Farming – Tips And Techniques

Are you passionate about ag, but lack the confidence or ability to talk about food and farming to a non-farming audience? Join Cherilyn Nagel as she shares tips, tricks & tools from Food & Farm Care.
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Technology Helps Farmers Use Less Water & Grow More

Technology Helps Farmers Use Less Water & Grow More

The drought situation in California has attracted a lot of concern both in and outside of ag. Fortunately, current conditions have not yet impacted Canadian ag and many Albertans are working to make sure it doesn’t. Find out how.
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Giving Students a "Farm to Fork" Agriculture Experience

Giving Students a “Farm to Fork” Agriculture Experience

The new LEAF program is on a mission to change the way that Ontario youth learn about ag. Find out how the greater ag community has pitched in and & how you can do the same.
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City Kids Can Be Farmers Too

City Kids Can Be Farmers Too

Read about one family's journey to reconnect to the farm and how it not only helped them connect with their food, but may eventually lead these "city" kids back to the farm.
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Helping Kids Connect to Agriculture & Food

Helping Kids Connect to Agriculture & Food

Elementary school teacher Heather Law developed an ag literacy program to help her students become more aware of their food sources. Find out how her experiential class is doing and how you can start a similar program in your community.
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Webinar: Taking Stock – Speaking Up For Canada’s Livestock Industry

Webinar: Taking Stock – Speaking Up For Canada’s Livestock Industry

In this webinar, veterinarian, epidemiologist and cattle producer, Leigh Rosengren, focuses on the hot-button issues surrounding livestock and poultry and gives you the tools to ensure these industries are accurately depicted to the public.
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Ag Proud? Blog About it!

Ag Proud? Blog About it!

Want to ramp up your agvocacy efforts? Writing your own blog is a great way to share your thoughts and pride in our industry. Read more to get tips on how to start.
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About the Author: Agriculture More Than Ever

 

Who?

Ag More Than Ever is an industry-driven cause made up of hundreds of partners and thousands of agvocates from across the country, all committed to improving perceptions, dispelling myths and creating positive dialogue about Canadian ag. We provide resources and a forum for agvocates to tell the real, positive story of Canadian ag.

Why?

So our industry can reach its full potential and attract the people, investment and consumer confidence needed for future success. We’ve all heard negative misconceptions about what happens in our industry – who better to speak to them than the people who live the true story every day? All of us in ag have the power and the responsibility to change perceptions. We’re here to help you be an agvocate and share your optimism in effective and engaging ways.

Agvocate? What’s that?

To us, an agvocate is an individual or group that actively promotes agriculture. Agvocates focus on the positive side of ag and use facts and personal experiences to tell the industry’s story in respectful and meaningful ways, both formally and informally.

What about the challenges in agriculture?

There will always be challenges in ag and focusing on the positives doesn’t have to be at the expense of addressing concerns. But we also need to make sure people know that ag’s a vital and forward-thinking industry, ripe with opportunity; that we care about the environment, animal welfare and producing safe, healthy food for a growing world; and that we have the facts to back this up.

How can I get involved?

Being an agvocate is easier than you think and we’re here to help. Here are a few ideas to get you started:

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